A master's degree to become content "orchestra directors"
In a context where the speed of information and artificial intelligence redefine the way we communicate every day, we need those who know how to orchestrate content with method, creativity and vision.
And this is precisely the purpose of the new master's degree in Content Management & AI, created by the Italian Tech Academy – the school born from la Repubblica and Talent Garden for those who want to acquire new digital skills.
A course aimed at professionals who want to transform content management into a strategic lever to build strong identities, generate value and optimize the digital presence of brands. Ideal for those who work in communication and want to enhance their editorial vision in a world increasingly driven by data and technology. The program combines analysis tools, AI-powered tools and practical methods to conceive, plan and govern multi-channel content with coherence and impact.
The Master in Content Management & AI prepares you to design, manage and measure multi-channel editorial strategies, guided by insights, data and AI-powered technologies. A path designed for those who want to make the leap from content creation to strategic and measurable content management. With the support of GEDI, the largest Italian publishing group, the Master integrates a practical approach, providing skills to coordinate multi-channel editorial plans, optimize processes and apply advanced technologies such as artificial intelligence to obtain concrete results.
The master offers a practical experience that allows you to acquire skills that can be directly used in the world of work. Through practical laboratories and a final hackathon, participants will have the opportunity to work on concrete projects, transforming theory into strategic actions.
The Master's Program:Module 1 – October 11 (In presence, Talent Garden Calabiana): Brand Identity: who you are when you communicate .
Module 2 – October 14 and 16 (Online): Storytelling and Strategy .
Module 3 – October 28 and 30 (Online): Person and Community .
Module 4 – November 11 and 13 (Online): Omnichannel and Digital Editorial Plan .
Module 5 – November 25 and 27 (Online): Insight: Listening to data to communicate better .
Module 6 – December 4th and 10th (Online): KPIs and Final Evaluations .
Info and registrationClick here to book an online consultation Here for information and prices
La Repubblica
